QALIWAWA®
In order to appear at an important European fair, the Trujillo corporation, Estrella de Alimentos S.A.C., allowed us to develop the packaging of its different products, in addition to fine-tuning the logo without losing its initial essence. For this purpose, we begin by technically perfecting the logo respecting the child’s character, making it more orderly and balanced in prominence. Then we gave the label a modern look without losing the details of Peruvian product, its different ingredients and the importance of quinoa. A new Peruvian product that flies to conquer Europe.
CREDIT
- Agency/Creative: Diego Cisneros
- Article Title: QALIWAWA Packaging Design
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Peru
- Market Region: Europe
- Project Deliverables: Branding, Graphic Design, Illustration, Product Naming, Rebranding
- Format: Bottle, Jar, Tag
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
