Identity design and visual universe for a new clothing brand in Ibiza, modern, fresh and mediterranean. With a modern, contemporary and natural character. An identity marked by those elements of origin, essence of good work and cultural and historical symbols of Ibiza. Tanit, Goddess of the moon. Symbol of the Goddess similar to a composition of two elements (CO) implicit in the name of the brand. PUNI(CO).
Imagotype and brand simplification with a modern, geometric and timeless typography. Brand complements that envelop the concept and generate a complete and versatile visual universe. Natural, Mediterranean, elegant, contrasting color of nature, environment and substratum.
of nature, environment and substratum. Territorial identity.
Formality, closeness and trust. Repetition of the resource applied as an imagotype that generates a complementary texture for the Punic universe. Seal of quality and identity with link to the origin.
Simplification of coinage or insignia of the Punic period. Representation of antiquity through an engraved illustration. Direct link with the divinity Tanit.
Versatility of compositions. The brand flexes through the logotype to achieve more dynamism and movement. Brand complement that helps to homogenize the elements with the same common thread and adapts to different media. It also provides an infinite number of designs and graphic representation models. Phrases that highlight the fundamental pillars of the brand: the craft and know-how , the divinity Tanit as inspiration , Ibiza as origin and root
The art direction is based on images that inspire the creation of the brand’s digital visual universe. Elements such as textures or environments that convey sensations and evoke the origin and the Mediterranean air with the essence of the island and the warmth of good work.
- Agency/Creative: Barceló Estudio
- Article Title: Púnico Natural and Mediterranen Fashion Brand Inspired by Historical Symbols of Ibiza
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Palma
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Identity System, Logo Design
- Industry: Fashion
- Keywords: fashion brand mediterranen ibiza punico clothes
Creative Director: Xisco Barcelo
Art Director: Estel Alcaraz