“Odisea (Odyssey) is a craft beer made in Ecuador. This project was the opportunity to use the labels to tell stories, so, we designed a character of an old captain (El Capitán) who traveled the world and faced epic sea monsters in his adventures; that inspired each kind of beer; Vikinga (Viking) Berserker Pale Ale; Sirena (Mermaid) Golden Ale; and the Kraken Indian Pale Ale.This concept can be applied to any kind of beer the company wants to release in the future, now we are working in 3 more labels, and thinking them as a whole universe, and not as individual products.”
CREDIT
- Agency/Creative: Pulsum Brands
- Article Title: Pulsum Brands – Odisea Brewing Co
- Project Type: Packaging
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
