Mamposteao – El Mesón Sándwiches / Café El Mesón
“El Mesón Sandwiches is one of the biggest restaurant franchises from the island of Puerto Rico. They created their own line of coffee, so they teamed up with Mampostea’o to create a unique coffee packaging style. The design was influenced by the first portfolio of one of the most famous puerto rican artist, Rafael Tufiño titled “El Café”.
There are three packages: The “Café Original”, “Caracolillo” and “Gran Reserva”. Each package shares a segment of a big illustration, that even though was influenced by Tufiño, was originally created by the Mampostea’o Team.
The package accomplished to present the importance of puerto rican coffee historic value on an innovative modern design. It shows tradition, art and quality.”
CREDIT
- Agency/Creative: Mamposteao
- Article Title: Puerto Rican Restaurant Franchises Creates Own Coffee Brand
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: Caribbean
- Format: Pouch
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
