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Psicodizione: a New Language to Overcome Stuttering by Cappelli Identity Design

Psicodizione: a New Language to Overcome Stuttering by Cappelli Identity Design

At the threshold of 20 years of activity, Psicodizione has become a leading reality in Italy in overcoming stuttering: 7,250 people have taken back their lives, 2,014 kids have regained confidence in the future, 594 families have given expressive fluency to their preschooler. Psicodizione is the method that helps people overcome stuttering, free their thinking from the perception of jams and the idea of not being able to freely express what is clear in their minds. Through an organization of professionals, it holds intensive courses and conducts informational conferences, awareness-raising and training activities to promote culture, good information on the subject and help break down taboos and social exclusion.

Psicodizione undertook a revamp of its visual identity and digital strategy with Cappelli Identity Design, an Italian studio specializing in brand design, communication and digital strategies. The challenge was to create an identity that reflected fluidity, power and clarity, and to develop an effective digital presence to reach a wider audience given that 1 million people in Italy face this disorder. This design process through Cappelli Identity Design’s “Dynamic brand” methodology transformed and repositioned the identity of Psicodizione. The new logo, composed of the linear letter “”D”” containing the “”P,”” represents the process of liberation from stuttering. This concept is also reflected in the logotype, with the close opening initial letters. The color palette, with charged and vivid hues, conveys the expressive potential of people overcoming stuttering.

An evolution of visual language that stems from listening and the energy of the people within: welcoming and interpreting this movement, it has transformed the communication of Psicodizione by enhancing its identity and communicative power. With a robust digital presence and a unique visual identity, soon to be applied to all materials, Psicodizione is ready to continue its mission of helping people release their voices.

“”We felt the need to communicate Who We Are in a congruent way, to represent all our facets and graphically express our vision to inspire and train people to unleash their untapped potential and impact at a more meaningful level in Society. In nearly 20 years of operation, our community has grown and is in constant motion: supporters, those who have used our services, and employees have each made their own contribution enabling this transformation. With Cappelli Identity Design, we have succeeded in this communication intent. Through professionalism, precise methodology, and a kindred feeling, the studio managed to get into the essence of who we have always been and the transformations we manage to create in people. Starting from the concept of water as an element of total transparency and clarity, but also of power and energy, the strong impact we give through the new image created by Cappelli gives a current and real sense of what Psicodizione is today.”
Chiara Comastri, Founder of Psicodizione, psychologist & Stuttering Therapist

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