Uniqa Creative Engineering – Provodnitsa Vodka
“Provodnitsa vodka is named after the carriage attendants, who are a significant part of Russian railway aesthetic. This vodka is about the romance of travel and profound conversations with fellow travelers. The design is extremely feminine as the product created largely for male audience. After all, women in uniform always attract attention!”
CREDIT
- Agency/Creative: Uniqa Creative Engineering
- Article Title: Provocative Railway Aesthetics for Russian Vodka Named after the Carriage Attendants
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
