Protium Dynamics is an innovative company committed to developing solutions to reduce pollutant emissions and to increase energy efficiency in various sectors, including road, naval and rail. The company uses hydrogen production and application technologies, such as green hydrogen and the on-board electrolyser, to achieve its goals.
When seeking a visual identity for the company, I sought to convey modernity, robustness, technicality, seriousness and timelessness. For this, the shape of hydrogen was simplified and combined with the letter P in a geometric and robust symbol. The symbol was constructed within a 1:1 modular grid of 8×9 modules, with a raised right to represent growth and advancement, and rounded corners to convey the technological concept. The typography was also carefully chosen, with an italic font that conveys movement and corporate weight.
The chromatic chord chosen for Protium Dynamics is mainly composed of green, which symbolizes nature, hope and health. Blue, which is the company’s key color, represents hydrogen, with its purity, harmony and balance. Light gray represents sophistication and wisdom, and air. These color choices were carefully thought out to convey the company’s message of environmental and technological commitment.
Protium Dynamics is an emerging company with a strong presence in the energy transition, committed to offering sustainable technologies and innovative solutions. With its modern and timeless visual identity, the company is positioned to lead the transformation of the transport sector and help create a more sustainable and efficient future.
- Agency/Creative: Renan Scomparim
- Article Title: Protium Dynamics – Hydrogen Tecnologies Branding
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Mogi Mirim
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Design
- Industry: Energy
- Keywords: hydrogen, energy efficiency, green energy, reduction of pollutant emissions
Brand Designer: Renan Scomparim