Most toilet tissue in the market conveys the softness and strength. But “Calin” toilet tissue propose the new perception of packaging for toilet market.
The package depicts the cute eye-catching character of toilet bowl with two toilet rolls as its eyes and a toilet seat smiling. The Calin figure can appear in many postures where every pose is lovely and makes you grin.
This package is aimed to build a new feel and lively visual for Calin figure thereby creating social impact among other toilet tissue brands in the market.
Each package design also illustrates Calin figures in styles for Extra Soft, Extra absorb, Fresh Lavender models ,etc.
CREDIT
- Agency/Creative: Prompt Design
- Article Title: Prompt Design Creates Concept Packaging Design for Calin Toilet Tissue
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Thailand
- Market Region: Asia
- Project Deliverables: Brand Strategy, Brand World, Branding, Graphic Design, Packaging Design
- Format: Wrap
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
