Pro:Lab
How to visualize the best from two different worlds in one brand.
Pro:Lab is an innovative skincare brand that combines the best of two worlds: medicine and skin care. By bringing two different disciplines into play, it has managed to create a series that appeals to the uncompromising super-user looking for a professional skincare
series based on highly active formulas targeting specific needs. Pro:Lab is part of the Amazing Space skincare and spa brand.

Verliebt has developed both the graphic identity and packaging design for Pro:Lab. The task was to tell the story of uncompromising quality, professional insight and effectiveness through visual elements. To create consistency with the master brand, the starting point was to take the basic DNA from Amazing Space and work from there.
The solution was a futuristic design with elements drawn from the stringency and purity of the laboratory. Through technical drawings and icons from the lab’s toolbox, the story is unfolded in a high-tech, clinical look that matches the high impact of the products. The range is printed in matt silver to match the clean and clinical with the elegant and exclusive. The logo shape provides a glimpse of the product because Pro:Lab, like all other series from Amazing Space, is transparent and 100% trustworthy. PRO:LAB is the best of two worlds, the world of medicine and beauty. The two founders are responsible for the products, mixing, testing and developing them in their laboratory. To tell this story, Verliebt used technical drawings and icons like microscopes, flasks and pipettes.
Combined with the modular system, it gives off a medical vibe.
The Pro:lab series is developed by Chief Plastic Surgeon Louise Vennegaard and Cosmetologist/Founder of Amazing Space Laura Bonné.