Sergio Katsevich – Vlad Waxula’s Grooming Co.
“This is a professional line of hand crafted men’s cosmetics for barber shops. Fully based on natural ingredients.
package line includes:
• beard balm,
• beard oils (5 flavors),
• hair pomades (3 types of fixation)
• shaving soap
The main idea of the brand is the demonic charm of the Dracula Count in the image of a modern “bad” guy. It realized in a form of the bottle label. As well as in the minimal design of the entire line, which is quite a daring solution for this conservative category.
Initially, the project was carried out as a diploma project for British Higher School Of Arts And Design. At the moment we are preparing it for launch.”
CREDIT
- Agency/Creative: Sergio Katsevich
- Article Title: Professional Line of Hand Crafted Men’s Cosmetics for Barber Shops with Vampire’s Charisma
- Organisation/Entity: Freelance Promotional / Self Published
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Format: Bottle, Box
- Substrate: Metal, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
