G.Bruno agency – “Throw me away” Calendar

The calendar was created not only for the benefit of the mankind, but also for the benefit of our fragile planet. Thanks to a unique technology developed by us each calendar sheet is made of peat, the material that fertilizes the soil.

At the end of each month the calendar sheet is sent not to a trash, but to serve the nature. It can be thrown into the park under a tree, in the garden of your grandmother, in a field of wheat or in a pot of a houseplant.

Measuring on the calendar the course of your life you can create a new life on the planet and help it carry the burden of humanity as long as it possible.

Design Agency Name: G.Bruno Agency
Organisation/Project Type: Agency, Published Self Promotional Design
Article Title: Production and Packaging Eco Peat Calendar
Brand / Project Name: “Throw me away” calendar
External Design Credits: Copywriter – Aleksandr Kizik, designers – Vadim Abdrazakov, Ivan Pivovarov
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand World
Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Russia
Market Country: Russia
Market Region: Europe
Project Category: Promotional
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Carton, Pulp Moulded Fibre, Pulp Paper