Priorità is a payroll loan company in São Paulo. The project consisted of developing a name, positioning and visual identity.
The name Priorità comes from Italian and means priority and through the diagnosis we obtained from the market, we found an opportunity to position ourselves closer to the customer who requests a payroll loan – with the concept of “Here, you are a priority”.
The graphics use the concept that exists in accentuating the letter à, being unfolded with an emphasis on personal growth and development – through good financial management and support.
CREDIT
- Agency/Creative: João Marcos
- Article Title: Priorità Payroll Loan Startup Branding
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Advertising, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Photography, Research
- Industry: Financial
- Keywords: brand identity, payroll, bank, startup bank
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
