Primal Essence is a local handcrafted cosmetic brand in Amsterdam. The brand offers a wide range of cosmetic products, such as soap bars for your face, body and hair. All products are handcrafted and made from sustainably harvested plant-derived ingredients.
We’ve helped Primal Essence with the creation of a strong brand strategy and visual identity. Our strategy is focussed on the younger audience to grow the online presence of the brand. The product within the visual identity is leading in our design choices. As the soap bars are very colourful and differs, we like to show as much as possible of the product in our packaging solutions. We choose to create a minimalistic design with clear messaging on the sleeve. The subtle pastel colours help to differentiate purposes of the soap bars. All sleeves are printed on sustainable paper and printed co2 neutral.
- Agency/Creative: Kindly Made Studio
- Article Title: Primal Essence Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Netherlands
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Packaging Design, Rebranding
- Format: Sleeve
- Substrate: Pulp Paper