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Premium Cornish Mixers

Premium Cornish Mixers

Kingdom & Sparrow – Navas Drinks

Navas creates mixers to pair with the incredible spirits produced in Cornwall. Using natural botanicals and Cornish spring water, the light and complex flavours in their tonics enhance the spirits but are delicious on their own too. THE PROJECTFounder Nick came to us to create a modern brand that communicated their Cornish connections and premium product. He needed a distinctive name, brand identity and label design that would stand out in the market, on its own and alongside high end Cornish spirits.THE JOURNEYWe worked with Nick to develop a bold brand inspired by Cornish geology (Serpentine rock of the Lizard Peninsula), using organic patterns juxtaposed with bright, modern colours. A sophisticated Romanesque logotype contributes to a confident and premium feel and the unique label shape forms an ‘N’ from the front vista of the bottle, making for ownership of the letter and a recognisable bottle and brand.The name ‘Navas’ adds to the Cornish story, with their connection to the Helford River and the small creek village, Port Navas.THE OUTCOMENavas launched in March 2019 and has already been well received in Cornwall, with over 50 stockists on and off trade. Watch this space for more successes further afield.“There aren’t enough superlatives to describe Kingdom & Sparrow. An exceptionally creative, professional and fun team to work with. At every stage, they have challenged and interpreted our thoughts into fantastic brand design and images. We couldn’t be happier with the results and look forward to continuing to develop Navas Drinks with Kingdom & Sparrow.” Nick Marsh, Navas Drinks Founder

CREDIT

  • Design Agency: Kingdom & Sparrow
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Premium Cornish Mixers
  • Brand / Project Name: Navas Drinks
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Product Naming, Consumer Brand World
  • Design Deliverables: Consumer Branding, Consumer Visual Brand Identity, Consumer Brand Guidelines, Consumer Graphic Packaging Design, Consumer Brand Digital Design
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass, Pulp Paper

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