RSA Anzac Limited Edition Collection 2026

The RSA Anzac Range is a limited-edition collection of metal tins, a plastic bucket, and an exclusive packet design for The Warehouse created to raise funds for the Royal New Zealand RSA. A portion of every sale goes directly to the RSA, with the range distributed nationally through Foodstuffs and Woolworths NZ and The Warehouse.
Each year the range is designed to be collectible, which means every piece needs to feel worth keeping. Not just nice to look at in the store and forgotten the moment it hits the kitchen bench. The 2026 designs range from photo-manipulated soldier portraits to poppy scenes, illustrations, and real wartime propaganda cartoons, giving passionate followers of the range variety and a reason to come back year after year. The RSA loves a poppy, collectors love something different, so the range has to try and appease both camps. That’s the creative tension you’re working with every single year.
The tins are metal with embossed panel areas built into each of the designs for impact. Metal reacts to light differently at every angle, and embossing uses that. It’s the difference between something that sits on a shelf and something that gets picked up. That’s not a small thing in a retail environment where everything is screaming for attention.
What makes this range stand out is the scarcity. Once they’re gone, they’re gone. And people know it. The use of genuine wartime propaganda cartoons as design elements brings real history into a retail space in a way that’s respectful and unexpected. It’s not something you see on a supermarket shelf every day, and honestly, that’s kind of the point.
Designing for a collectible range is a different kind of pressure. You’re not just designing for the sale, you’re designing for the mantelpiece, the display shelf, the “I’ve had this for twenty years” moment. Pretty isn’t enough. A collector who already owns last year’s tins needs a reason to reach for this year’s. That reason has to live in the design itself, because there’s no second chance to make that case once they’ve walked past.
The 2026 range has just landed in stores and the larger tins are already flying off shelves.