” The main focus during the making of the creative concept was on the shape, which resembles a mildly melted dense liquid. The edge with a sharp detail has a characteristic of the main ingredient of the product. There are three flavors so that their packaging varies with the labels and the color of the foil wrapped around the cap. The difference with the previous packaging is ergonomic and easy to use, that is something that a quality and tasty product deserves.”
CREDIT
- Agency/Creative: Predrag Vidovic
- Article Title: Predrag Vidovic – Vital Tomato ketchup
- Project Type: Packaging
- Format: Bottle
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
