The Prawn Pod is a prawn delivery brand out of Sydney Australia. Prawn are collected daily from the local fish markets and taken to many of the local beach hot-spots to sell. The identity needed to be simple and iconic. Something that is seen and understood from a distance, with an element of warmth and quality. Prawns are sold fresh in branded cups that needed to create a focal point for the brand but also ensure standout in the beachside communities. The identity is simple as it cleverly combines an image of the prawn with the litter P. Given the name of the business this becomes an incredibly strong and simplistic icon. Pink was chosen as a core colour as it would give the brand the most amount of pop while also being contemporary and hinting at the core product offer. Items delivered included vehicle livery, packaging and uniforms. The service has been so popular that they are looking to expand into other regions of Australia by the end of the year.
CREDIT
- Agency/Creative: The Creative Method
- Article Title: Prawn Pod – Fresh Prawn Deliver Service
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Creation, Brand Experience, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Research, Tone of Voice
- Industry: Food/Beverage
- Keywords: Prawns, deliver, icon, simple, discoverable, pink, bold, P, cups, cap, identity, monogram, Prawn Pod, white
