Bang. A new grand cru chocolate spread.
Bang. A packaging that reflects its origins.

Praline-Toi is a canadian brand of fine products developed from carefully selected ingredients created in 2022 by its founder from Madagascar. Selecting grand cru chocolate from this country was the obvious choice for the development of this very first crunchy hazelnut spread.

The goal was to create a branding and a packaging based on the founder’s origins. This is when the idea sparked: how about channeling a funny, curious, and nut loving animal as the face of the brand identity? The lemur’s large and fascinating eyes immediately charmed us. Its large striped tail generated so many ideas for us to create a playful storyline. As for the black and white tail, we saw the opportunity to use it as a means to discover the product. It goes all away around the glass jar in addition to being used as a way of sealing the lid. One of the great particularities of this emblematic animal is that it can bend and squirm as it sees fit, just as the brand image and its signature that are inspired by it. The photo / art direction was also inspired by the country, with a lot of green / brown vegetation and a clear and beautiful blue water.

Whether we spread it with a knife or eat it directly with a spoon, this 220g spread is intended to be the first product of an excellent delicious series. The futur of this graphic platform is guarantee, with a lot of possibilities due to the brand language we’ve start to explore.