Universidad de Monterrey (UDEM) is one of Mexico’s most prestigious educational institutions. As such, it has become a space of cultural conviviality in which students and teachers can be in contact with the works of great artists from around the world. Walking around campus means experiencing art almost everywhere.
“Postales UDEM” is a tribute to the aesthetic landscape in which UDEM’s community lives day by day. This project explores the relationship between artwork, spectator, and meaning.
We created a concept called “Sensaciones”, Spanish for “Sensations”. In this book we go through a wide array of colors, textures, shapes, and movements that stimulate our senses. Assembled within its pages, the book contains real postcards depicting the sculptures that exist as a complement to conceptual photographs taken by the university’s students. The students’ vision is the lens that seeks to convey their emotions, their perspective, and the story that each one of them creates for each piece.
Harmony / Synergy / Memory
The book is divided into three sections, each one referring to different reactions generated after experiencing each sensation.
The end result is a sober, clean editorial work with a meticulously ordered structure that respects the artistic line of both the vision of the sculptors and architects, as well as that of the students, future artists in their corresponding area of expertise and professors at UDEM. We end up with a tribute that does not detract from what the book should express.
CREDIT
- Agency/Creative: Reset Co.
- Article Title: Postales Universidad de Monterrey by Reset Co.
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Monterrey
- Market Region: North America
- Project Deliverables: Art Direction, Creative Direction, Editorial Design, Photography, Photography Styling
- Industry: Education
- Keywords: editorial design, book, university, postcards, art, hardcover, print, print design,
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Credits:
ART AND CREATIVE DIRECTION: Erika Múzquiz
DESIGN: Mariela Gómez
DESIGN: Zilia Zentella
EDITORIAL PHOTOGRAPER: Gabriela Guajardo
EDITORIAL PHOTOGRAPER: Rolando Angulo
EDITORIAL PHOTOGRAPER: David Mata
