While emphasizing the professional and specialized cleaning with the plain and modern shapes used in the packing design, the purpose of using a simple language in the visual communication along with the attractive black and gold colors was to create the perception of premium.
While emphasizing the professional and specialized cleaning with the plain and modern shapes used in the packing design, the purpose was memorability. The form connecting the handle part with the body was featuring the dynamism of the design language and at the same time has provided the palm hold of the handle and its anti- slip. In the front view, its narrow form at the top and wide at the bottom provides a firm stand while the flat areas on the left and right facilitate the bottles to push each other during the bottles liquid filling stage of the production process. The saturated black color sleeve label has a rounded corner shape just under the logo. This form was illustrated as if it had a three-dimensional chamfered structure. The transparent area underneath it is putting in evidence the gold color of the bottle, making the product acquire a premium perception. The harmony of the design simplicity and artwork is consolidated by minimizing the visual communication through the use of pictograms.
CREDIT
- Agency/Creative: designVENA
- Article Title: Porçöz Oven Cleaner Packaging Industrial Design (HDPE Bottle) and Graphic Design (Sleeve Label) by Designvena
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: ISTANBUL
- Market Region: Europe, Middle East, Global
- Project Deliverables: 2D Design, 3D Art, 3D Design, 3D Modelling, Art Direction, Branding, Creative Direction, Design, Graphic Design, Icon Design, Illustration, Industrial Design, Label Design, Packaging Design, Product Design, Sketching, Structural Design, Surface Design
- Format: Bottle, Sleeve
- Substrate: Plastic
- Industry: Chemical
- Keywords: #design #industrialdesign #graphics #graphicdesign #2ddesign #3ddesign #structuraldesign #bottledesign #surfacedesign #productdesign #packaging #packagingdesign #labeldesign #sleeve #spray #cleaner #oven #porcoz #designvena
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Credits:
Spray Bottle Industrial Designer: Erkan SAHIN
Spray Bottle Industrial Designer: Serhan GUZELDEREN
Sleeve Label Art Director: Mustafa KURTULUS
