The Pôpalé brand has ice cream and popsicles deliciously made from fruit pulps. Its typography is unique and with personality, made exclusively for the project and inspired by scoops of ice cream and splash of topping syrups, in addition to the palette inspired by chocolate flavors, Pôpalé brings mouth-watering colors and compositions. The pattern is a mixture and overlapping of silhouettes, again, of ice cream balls and topping syrups.
CREDIT
- Agency/Creative: Quarto Criativo
- Article Title: Pôpalé Ice Cream Shop
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Research
- Format: Flow-Pack, Pouch, Sachet, Wrap
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
