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Pop Cookies Truth or Dare Edition

Pop Cookies Truth or Dare Edition

This is not the official packaging for the brand. This project was created for our midterm exam in packaging design course at Multimedia Nusantara University, Indonesia. The packaging theme this time is quality time with cookies, so we created a truth or dare packaging edition for a brand called Pop Cookies. The reason we chose this theme for this brand is because in addition to quality time, a game of truth or challenge can get customers to know each other better and open up to each other more. Cookies are one of the pastries that are often consumed during the holidays with the closest people, so they are suitable as a snack during quality time and playing together.

Using the Truth or Dare game theme, the color selection used is the pop-up color typical of the Pop Cookies brand, so it looks fun and cheerful. In addition, the visual elements displayed are also made to support this concept with a lively appearance such as text writing, various shapes of cookies of various sizes, and other elements.

Cookies are in the main packaging that looks like candy wrappers. The front of the packaging has a transparent part so you can see the cookies inside. There is also the Pop Cookies brand logo and the net weight of cookies. On the back of the pack are ingredients and instructions for a truth or challenge game. The packaging for Truth orders is blue, while the packaging for thick orders is pink. The blue color of the truth package represents honesty, while the pink color of the bold package represents courage.

The primary packaging is in a gacha ball with the same color tone. The gacha ball is placed in the gacha machine. Gacha ball containing truth on the left and gacha ball containing dare on the right.

The gacha machine is put in a box. On the wall in the box there is a wheel that determines truth or dare and the rules of the game.

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