Inspired by Dalaa’s positioning, “Timeless moments of love”, the brand transmits the tenderness, softness and care that characterises every mom and baby relationship. To reinforce these values, we redesigned Daloo, Dalaa’s mascot, from scratch. For starters, we molded the green-fluffy teddy bear structure into new striking poses, as well as vibrant face expressions, that could visually transmit Daloo’s personality. We gave special care to Daloo’s fur by tailoring every small detail.
CREDIT
- Agency/Creative: Pointbleu Design
- Article Title: Pointbleu Design Developed New 3D-Renders for Dalaa’s Mascot
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Africa
- Project Deliverables: Brand Guidelines, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Tone of Voice
- Industry: Health Care
- Keywords: Design, 3D design, brand identity
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
