” How to get to young and active Generation Z? With an eye-catching, lifestyle design along with consumer-friendly and highly visible communication of benefits. That’s the essence of a creative concept for a brand new functional mineral water product line we created for our client Hoop Polska.
The key benefits of arctic+ FIZZY, that are carbonation and natural fruitiness, are visualized in a modern and attractive way. The semitransparent etiquette’s shape itself has a symbolic meaning when resembling two bouncing bubbles. Realistic images of fruits are also “bubble-ized” with graphic elements making the whole brand identity look fresh and credible.”
CREDIT
- Agency/Creative: PND Futura
- Article Title: PND Futura – arctic+ FiZZY
- Project Type: Packaging
- Format: Bottle
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
