Platinumlist — your portal to living the moment

Platinumlist began as a local ticketing site for one event type. Today, it’s the MENA region’s leading entertainment ecosystem, connecting millions to concerts, sports, immersive exhibitions, cultural festivals and business events. This explosive growth brought a challenge: the old brand no longer reflected the platform’s global, diverse, and emotionally driven nature.
In partnership with Kidults design agency, Platinumlist reimagined itself — not just as a utility, but as a cultural portal. The new identity revolves around the metaphor of a portal: a visual and emotional gateway from the everyday into the extraordinary — from the lights before a concert drops to the first laugh at a comedy show.
The portal is a flexible frame, scaling across contexts and content types — from artist photos to 3D illustrations — and unifying thousands of daily assets. Regional inclusivity was essential: a custom Arabic typographic system was created to match the Latin version, ensuring cultural and linguistic harmony.
The redesign went far beyond visuals. Product UX was refined through a “horizontal redesign” of the ticketing platform, improving interactions while keeping the architecture stable. A new dark mode of the app enhances low-light usability, and richer content formats — especially video — bring events to life in-feed. A unified design system now powers faster delivery, greater consistency, and scalability across markets.
Platinumlist’s new brand is bold, vibrant, and human — designed for people who seek more than just something to do. It’s for those who want experiences that shape identity, spark connection, and create memories. From Dubai to London, Platinumlist is no longer just where tickets are sold — it’s where the moment begins.