Delitapas is a local Spanish company located in a small area in the north of Comunidad Valenciana that distributes gourmet products. The company buys to local producers high quality products, most of them handcrafted or produced in their local farms. When they contacted us to commission the design of its new line of products under the Deli Maestrat brand, they showed us the wide variety of gourmet products that they distribute at a national and European level. The variety of products ranges from extra virgin olive oil to cheeses, sausages, truffles, liqueurs or nuts.

The brief needed from Pistacho Studio a strategic global design, easy to adapt to each packaging sizes and materials. The main target are people between 35 and 70 years old, food lovers, and local producers supporters with a high interest in searching new good quality products. Another strong petition from our client was that they wanted to relate the design with the area where the products come from, so the clients would be able to connect the products with their origins. Besides that, the products needed to have a crafted look but with a modern twist to it. So we made the decision to take as a reference “Les Moles”, a group of mountains very well known in the are for their unique shape. We structured and illustrate them in a very geometric almost abstract way in order to create a silhouette that works as a pattern. By creating a playful color system applied to the illustrated mountains depending on the product, we achieved a geometric and flexible pattern that works easily for every packaging shape.

The logo was also designed by us in a previous design phase following the same concept so we had the chance to give to the products a whole new look by connecting the logo with the labels design. The chromatic palette reinforces the concept as well as the sans serif fonts that suggest quality and modernity. The aim behind this project was to achieve a current branding line that reflected craftsmanship and quality.

Finally the labels were printed and crafted by a local printer shop in small quantities and then were placed onto the products packagings manually. The products are being distributed to local gourmet shops or are shipped to different clients around Central Europe.