Piqualé Hot Sauce is a small batch Vegan Hot Sauce Company. Our goal was to create a completely new brand that referenced both the founder’s Scottish Heritage and the company’s love of South Western Food. The Thistle is the National Flower of Scotland. We illustrated this with a sense of The American South West to combine the two into one Brand Identity. We created a full ecommerce website and merchandise to expand on the brand.
CREDIT
- Agency/Creative: The Artful Union
- Article Title: Piqualé Hot Sauce Branding by The Artful Union
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: Global
- Project Deliverables: Brand Advertising, Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Refinement, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Naming, Research, Retail Brand Design
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
