Cantina Pippia is a small local winery located in Sardinia, an island in the southern area of Italy.

Born in 1943, this winery produces only one type of wine: the Vernaccia, which is a native variety of wine that grows on the island, for ages it has been the “Sardinian aperitif” but throughout the years this excellent product has lost its cultural popularity and needs to be re-established as such.

Our packaging design aims to give an industrial / folk character to the bottle but with a tasteful twist that can elevate the product inside the natural wine field. The strong typographic element, the color palette, the rough paper and jagged dieline, all convey a “down to earth” taste to the product identity.

The aged Vernaccia (with the light cream label) is a premium product of Pippia’s winery, thus, the label is enriched with an embossed foil finish that enhances the elegance without going too far from the folk aesthetic of this variety of wine.

Being a short and limited production, for the vintage indication and the lot number each label has to be hand-filled and signed by the operator, certifying the personal care taken on each of the bottles.

Beside the labels we also designed a very simple, yet impactful, cardboard box for the bottles, keeping a very clear and minimal design with the havana box and, again, a strong and bold typographic element that conveys the messages and missions of this brand, also underlining it’s Sardinian heritage and pride, a very important aspect for the people of this land and also for the owner of the winery, Mr. Pippia.