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Pin Laung Tea Packaging Design

Pin Laung Tea Packaging Design

“From Myanmar’s Heart to Your Cup”

Pin Laung Tea, emphasizing the brand’s dedication to preserving the natural beauty and cultural heritage of Myanmar while delivering the finest tea leaves to tea enthusiasts worldwide.
Encouraging consumers to savor the moment with every sip, the packaging includes a simple call to action that reads, “Unwind, Indulge, and Discover Myanmar’s Finest Tea Leaves.

Concept:
The Pin Laung Tea branding packaging design revolves around three key elements: Myanmar’s nature, cultural heritage, and the art of tea-making. The goal is to create an immersive experience that not only represents the product but also connects consumers with the heart and soul of Myanmar’s tea tradition.

Color Palette:
The color palette draws inspiration from the lush green tea plantations, tranquil forests, and vibrant cultural diversity of Myanmar. Shades of deep emerald green, earthy browns, and warm golden accents are used to evoke a sense of natural elegance and timelessness.

Letter Logo Type:
The Pin Laung Tea letter logo type features a beautifully crafted monogram of the brand’s initials “P” and “L.” The intertwining letters represent unity and harmony, symbolizing the perfect blend of tradition and modernity that the brand embodies.

Packaging Design:
The packaging design features sleek, eco-friendly materials that complement the minimalist aesthetic. The tea containers have clean lines, allowing the product’s natural colors and textures to shine through. Delicate gold accents are sparingly used to highlight the brand name and add a touch of elegance.

Variants:
Classic Green Tea: The packaging for Classic Green Tea showcases the vibrant green tea leaves against a pure white background. A simple illustration of a tea plant represents the natural origins of this variant.
Jasmine Tea: For the Jasmine Tea variant, a minimalistic depiction of jasmine blossoms in soft tones adorns the packaging, reflecting the subtle infusion of fragrance in the green tea leaves.
Sticky Rice Tea: The Sticky Rice Tea packaging design features a serene countryside scene with a small rice plant, representing the unique flavors of this traditional Burmese tea.

CREDIT

  • Agency/Creative: Shin Thant Sin
  • Article Title: Pin Laung Tea Packaging Design
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Germany
  • Agency/Creative City: Duisburg
  • Market Region: Asia, Europe
  • Project Deliverables: Brand Identity, Graphic Design, Packaging Design
  • Format: Box
  • Substrate: Pulp Paper
  • Industry: Food/Beverage
  • Keywords: Tea Packaging Design, Tea Brand Identity, Natural Tea Leaf from Myanmar

  • Credits:
    Communication Design Student: Shin Thant Sin

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