Phycea is a dermocosmetics brand that, through exclusive technology, develops ready-to-use hydrogel facial masks based on seaweed and plant extracts. The main challenge of this project was to work on the graphic design based on the kraft paper packaging with internal lamination already established by the client for its storage qualities, sustainable appeal, and differentiation from the competition.

In order to enhance the packaging material, the solution found was to print the fixed information directly on the paper, while the variable information for each of the 8 types of masks was designed on BOPP labels with matte lamination. This label was planned to be adhered to the front with a fold that extends to the back, creating color-coding on the side of the packages, making them easily recognizable when grouped together.

After studying the elements to be highlighted, the most relevant consumer information at the time of purchase, such as the benefits and usage recommendations for each mask, was prioritized for the front. This information was laid out in a blocked layout, using typography that reinforces the product’s technological features. The main differentiating factors were grouped into seals composed of iconographic elements.

For the information on the back, transparent BOPP labels with matte lamination proved to be the most suitable option to maintain the same graphic standard as the front labels while enhancing the texture of the kraft paper through the transparency of the adhesive.