I worked on branding and identity of AFTERMATH, which is a French Esport/Gaming team. All members come from major European teams and had a disappointing experience with that. This is why they decided to create a smaller group with core values such as perseverance, passion, and personality. I appreciated the idea of excelling oneself so I decided Cyberpunk would be the major aestheticism inspiration. It brings personality to branding, and this part of pop culture is an interesting combination with video games and e-sport. Due to the team name itself, the Brand strategy is based on empowerment and opposition. This makes it possible to use some strong messages to bring the team community together.
CREDIT
- Agency/Creative: Phiraum Leng
- Article Title: Phiraum Leng Creates Esport Team Branding Inspired by Cyberpunk
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Identity
- Agency/Creative Country: France
- Market Region: Global
- Project Deliverables: Brand Design, Brand Identity, Brand Strategy, Branding, Graphic Design, Tone of Voice
- Industry: Entertainment
- Keywords: Branding, Graphic design, Identity, logo design, gaming, esport, twitch, instagram, social medias, cyberpunk
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
