Philip Hue’s product line offers smart light bulbs that allow customers to have full control over the lighting. With a Bluetooth built-in feature, customers can easily set up their lighting and color preferences to create the desired mood. Not as interesting as the product, the current packaging was in a typical structure and made of paper board that can be easily worn and torn apart.

We often see light bulb packaging as informative and functional, but it can be attractive and expressive while securing the product. Thus, I upgraded the Philips Hue LED light bulbs’ packaging to a modern, clean, and eye-catching look that highlights its smart features and differentiates it from the competitors. The new packaging is designed to transmit the light bulb’s concept of light and color. Through this redesign, I hope the packaging can spark the light for the product.
I envision the new packaging, from its lid to its base, made from recycled plastic waste, which will be more resilient and sustainable. The unique cylinder structure with a semi-transparent lid makes the product pop on the shelf while allowing consumers to preview the product. The base features a die-cut hole that molds with the light bulb’s head to securely lock the light bulb from shifting. In terms of the visuals, I intend to keep the design clean and modern. The colors incorporated on the lid correspond to the color temperature of each type of light bulb. With a simplified and clean graphic layout, customers can easily recognize the key features at a glance.