Pharmasept is a leading Greek company in the pharmacy sector, with a constantly expanding portfolio of top-quality skincare and hygiene products. Over the last 3 years, the Pharmasept portfolio has been gradually redesigned, to provide it with a consistent and identifiable image on pharmacy shelves – which host great competition, not only from international brands but also from successful, Greek companies. Within this framework, the Pharmasept logo is highlighted, thanks to a new packaging architecture that ensures greater visibility for the mother brand, defining its own white space in the packaging of the entire portfolio. A system of design codes – layout, typography and colours – has also been built to functionally serve all types of packaging, from the large shower bottles to the small sample sachets. But also to provide branding solutions for completely disparate product categories in the portfolio, from skin care products to pharmaceutical creams.
Thus, the design of the new Mama’s range is in keeping with the Pharmasept house style, which divides the packaging in two parts: the part belonging to the Pharmasept logo and the range name, and the part containing the claims and the main design element. In the Mama’s range, the gradient colour treatment for the lower half was chosen in keeping with the brand’s other specialized skincare and hygiene ranges. The dusty pink colour coding connotes warmth, affection and tenderness, emotions that are attached to motherfood and self-care.”
CREDIT
- Agency/Creative: 2yolk Branding & Design
- Article Title: Pharmasept Mama’s Design for a Brand New Post-Natal Feminine Skincare Line
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Plastic
- Industry: Beauty/Cosmetics
- Keywords: Health, Beauty
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Credits:
Founding Managing Partner: Emmanouela Bitsaxaki
Founding Creative Partner: George Karayiannis
Account Manager: Eliza Nehama
Account Manager: Christina Koutsoukali
Senior Copywriter: Despina Sakellaridi
Studio Manager: Alexandra Papaloudi
Senior Designer: Filippos Avgeris
Junior Designer: Marina Vardounioti
