ABC Design Communication – Frezyderm
“The creative concept was based on the idea that teenagers should desigmatize acne, by having modern design products that fit their current lifestyle and not products with strict pharmaceutical profile that keep reminding them that acne is a serious problem.
Black was chosen as the basic color and as key visual, an original shape was used to indicate the targeted action of the products.”
CREDIT
- Agency/Creative: ABC Design Communication
- Article Title: Pharmaceutical Acne Treatment Complete Product Range
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Multiple Regions
- Format: Bottle
- Substrate: Plastic, Pulp Carton
- Industry: Health Care
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
