Widakk Design Studio is proud to present the new label design for Perun Gin, crafted by Perun Distillery in Serbia.

In Slavic mythology, Perun is the highest god of the pantheon and the god of sky, thunder, and lightning. The oak tree was associated with Perun. It symbolised strength and endurance. People considered it sacred to him and often performed rituals under the sacred oak tree. People sometimes depicted the eagle and wolf as Perun’s sacred animals, symbolising strength in nature.

The earliest reference to Perun is in the works of the Byzantine scholar Procopius (500–565 CE), who noted that the Slavs worshipped the “Maker of Lightning” as the lord over everything and the god to whom cattle and other victims were sacrificed.

Perun London Dry Gin is the recipient of the prestigious Silver Medal for Quality from the American Bartenders Association.

The gin has herbal and citrus notes, with a light texture characterised by a rich taste obtained by distilling 14 types of aromatic herbs. Most herbs are of authentic Serbian origin.

This is a redesign project. Perun Gin got a new bottle and new label design. Redesigning a gin brand is more than just updating a label—it’s about capturing its essence while appealing to modern tastes. Design elements, like typography, colour palettes, illustrations and bottle shape, should reflect the brand’s story and values. Ultimately, successful branding makes the gin stand out on the shelf and resonate with connoisseurs and newcomers alike, ensuring it remains timeless yet fresh.