Personal Branding for Multi-champion Racing Driver

Personal Branding for Multi-champion Racing Driver

Studio VRLN – Yaris Stern

Yarin Stern is a 24 years old racing driver born in Israel. In 2018 he was the champion of G1 Series, he is the winner of 5 Israel National karting championships and he is Ex European F3 driver. The first and most important step in creating this visual identity was to create a brief that can be easily understood and also fun to read for a driver. To help him get closer to a new visual identity idea, I translated his driving techniques into a visual language and made a list with main messages that should be conveyed by the visual identity. Keywords like: Adaptability, Strength & Stability, Reaction, Focus, Recovery, Fearless, Confident, Observant… helped us to have a common ground in our conversation. The Visual Identity is focusing the driver’s name, his origin, and his driving techniques