Fun Agency were approached by Perfetto to create a clear proposition, look and feel for their delicious range of authentic Italian Gins. The client had already created the liquids and packaging design, but needed a full range of campaign assets to help communicate the brand, with a clear proposition at its heart.

Niente Di Meno Che Perfetto!  With the brand name Perfetto, we created the proposition ‘Nothing Less Than Perfect’. This helped communicate the premium quality of the gin range, but also helped us develop Perfect Gin Moments. We also didn’t want to focus on Italy and the coast, Perfetto is produced inland, and we wanted to make sure we differentiated from other Italian Gins such as Malfy, who’s focus is purely mediterranean. We wanted to make Perfetto more urban, more cosmopolitan. The lively eye catching colours of Perfetto Gins and the passion, and flare of Italians and their gusto for life, food and drink needed to be matched in the brand look and feel and brand tone of voice.

Authentic Italian Gin: We also wanted to communicate that Perfetto was an authentic Italian Gin, created in Italy near Modena, so we commissioned with the brilliant Italian illustrator Riccardo Guasco, who has produced many fantastic Illustrations and campaigns for the brands such as Martini, The New Yorker, Rapha and Moleskine.

Perfetto Moments: We collaborated with Riccardo and created a range of illustrations that depicted Perfetto Moments. Riccardo also created some classic illustrations depicting the two flavour ranges, Blood Orange and Pink Grapefruit.

Perfetto Photography: Working with the wonderful food and drinks photographer Heidi Coppock Beard, we created a suite of perfect serves, and product photography. Understand style, using perfectly simple compositions. Marble, colour blocking and simple cocktail props.