This project is a complete brand from the strategy to the design of assets such as logos, shapes, colors, visual identity, and practical applications of the commercial identity.

The logo was inspired by the name and was designed to be luxurious, attractive, and reflect the personality and values ​​of the brand

The design of the shapes was inspired by the creamy and soft shape of ice cream and milk, which indicates the high quality of the product and that it is luxurious and made of
100% natural milk

The primary colors white and blue were chosen, which suggest coolness, freshness, and also happiness
The secondary colors were chosen based on the flavours

A font was chosen that shows the luxury of the brand and at the same time shows its simplicity and modernity

The work was done for Penguin Ice Cream Company, based in Khartoum, Sudan

Brand strategy and design by : Abobakr Mohamed

If you are bored or you are going through a hot and hard day and you want to enjoy something sweet and delicious, cool and refreshing, or you want to entertain yourself or share moments of happiness and pleasure with who you love, Penguin Ice Cream the brand that specialized in making luxurious, natural, healthy and easy And quick preparation ice cream mixes that you can prepare and enjoy anywhere and at any time and feel happy and refreshed with it, because all you need to prepare our ice cream mixes is only water and because our products are made of natural materials that extracted from natural resources and because researches have shown that ice cream It helps to remove worries and making to feel happy, so our products are the best package of happiness and mate that you can get and share with the people you love.