Peak is a completely new brand of a Canadian/Armenian company based in Canada. The company produces high-quality dried fruits from organic natural ingredients. At this moment they have 4 flavors of dried fruits, which are Apricot, Peach, Black plum, and Tomato. Each product contains a unique flavour, it is organic and natural. I came up with a unique solution. I decided to build a parallel world of big fruits. In this world people are climbing up to the plum hills, they drive on the tomatoes, hike beside big peach, etc. Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors, and fonts that are used on wrapping, a box, a can, a bottle or any kind of container.
It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that. Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch, and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it, and, maybe most importantly, if we should buy a product or not. There are three questions you must have the answer to before you start designing the packaging for a product:
What is the product? This should be an easy one. What are you selling? How big is it? What materials is it made of? Is it delicate? Who’s buying the product? Is the product supposed to be used by men, women, or both? Is it for children or adults? Is it geared towards people who are environmentally conscious? To those on a budget or with lots of disposable income? How are people buying the product? Are they purchasing it in a supermarket, online store?
A product’s packaging should appeal to its ideal consumer; it’s important to know who that consumer is before you start the design process. Products for older adults may need larger text. Alternatively, items geared towards an affluent customer will need to consider materials that create a feeling of luxury.
- Agency/Creative: Aram Atyan Design
- Article Title: Peak Organic Natural Dried Fruits Product Brand
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: North America
- Project Deliverables: Logo Design, Packaging Design
- Format: Pouch
- Substrate: Metal, Pulp Paper
- Industry: Agriculture
- Keywords: Dried Fruit, Peach, Food, Tomato, Apricot, Pouch
Graphic Design and Illustration: Aram Atyan