Pata Studio worked recently on a packaging design project for Brewart Zivania, a Cypriot spirit, emphasizing the product’s heritage by portraying the traditional distillation method.
Brewart Zivania is produced by distilling a blend of grape pomace and local dry wines made from Xynisteri and Mavro grapes in copper alembics. The name of zivania is derived from zivana which means pomace in the Greek dialect of Cyprus.
The brief was to creatively showcase the traditional Zivania production method and to differentiate the three types of Zivania; Classic, Platinum, and Gold, with Gold being aged in oak barrel and Platinum being aged in wine barrel.
The challenge was to visually convey the traditional distillation process while making this Cypriot spirit appealing to consumers from all around the world.
The objective was to develop a unique packaging that highlights the product’s heritage, catering to a niche market interested in strong spirits and Cypriot culture.
The front label features Saint Hilarion Castle’s stunning window from the 11th century. Through that window, it’s possible to see the traditional distillation process which is printed on the back label.
Pata Studio used distinct colours to differentiate the types of Zivania; a beige tone for the one aged in oak barrel and pink for the one aged in wine barrel and the copper foil used in the Zivania logo refers to the traditional alembic.
The final result is an attractive and informative packaging design, showcasing the product’s roots and the traditional production.
CREDIT
- Agency/Creative: Pata Studio Ltd
- Article Title: Pata Studio’s Design for Brewart Zivania – An Authentic Representation of Cyprus’ Zivania Spirit
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Branding, Illustration, Label Design, Packaging Design, Typography
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: zivania, packaging, packaging design, design, label, label design, illustration, typography, saint hilarion castle, castle, copper, alembic, foil, window, cyprus, cypriot, grape, spirit, alcohol, branding, brand identity design, packaging ideas, packaging design inspo, inspiration, bottle, bottles, wine, oak, barrel
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Credits:
Founder & Designer: Zeynep Basay
