The Homeless Grape project started in 2015 when a call went out on social media from McLaren Vale’s winemaker Jock Harvey. He was offering 3 tons of beautiful Shiraz grapes to anyone who was willing to make a donation to Hutt St Centre, a charity that focuses on transforming the lives of Adelaide’s homeless.
This label was created to celebrate how humanity comes together in times of need to help each other. The connected patterns recreate the terrain of the McLaren Vale region in South Australia where the grapes were picked and produced. This design is an ode to McLaren Vale and community spirit that gathered to help those less fortunate.
CREDIT
- Agency/Creative: Partner Studio
- Article Title: Partner Studio’s Wine Label Packaging Design that Celebrates Humanity
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: Oceania
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography
- Format: Bottle, Box
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
