What happens when 250 leaders gather in Trancoso, Bahia, to explore the unknown?

The latest KES Summit edition invited participants to go beyond the predictable and navigate futures where chance meets intention, transforming the untold into new possibilities. With the theme “Navigating Improvisations,” the event featured prominent figures like Douglas Rushkoff, Matt Klein, Caio Vassão, and Rosana Hermann, who sparked conversations that challenged our comfort with control and revealed the unexpected as a source of creativity.

To fully capture this principle, we crafted a dynamic visual system that draws inspiration from the breathtaking, multicolored landscapes of Trancoso, the invigorating essence of summer, and the KES brand’s distinctive rectangular framework. Our solution not only mirrors a world rich in contrasts and rhythms but also opens up a realm of endless possibilities. It infuses both physical and digital experiences with a vibrant, tropical energy, inviting an immersive journey that feels alive with color and warmth. Each element within the system is thoughtfully designed to reflect this intense personality, ensuring that every interaction resonates with the lush vitality of its surroundings.

KES is a Brazilian innovation content platform based on technology, behavior, and creativity, aiming to provide answers to the challenges posed by a highly complex world. Papanapa has been collaborating with them for over eight years, designing multiple visual narratives for various event formats and collateral materials.