Pantry is a subscription-based service that delivers fresh produce directly to the subscribers’ doorsteps on a weekly basis. Pantry is designed to provide its customers with a convenient and easy way to access fresh and healthy produce while reducing food waste and supporting local farmers.
The Pantry logo features playful curves that create an organic and approachable feel. The unique design of the typography adds to the logo’s charm, making it both memorable and instantly recognizable. The playful vibe of the logo reflects the company’s mission to provide fresh and wholesome produce to its subscribers in a fun and accessible way. By using a lighthearted and approachable design, Pantry aims to make healthy eating enjoyable and achievable for everyone, without sacrificing quality or convenience.
The design of the Pantry boxes is both eye-catching and memorable, featuring a vibrant blue background that highlights the playful logo and vegetable iconography. The Pantry box is a key aspect of the experience, showcasing the fresh and wholesome produce that subscribers can expect to receive each week.
The vibrant colors and bold graphics make a strong visual impact, instantly communicating the quality and convenience that makes Pantry stand out from other subscription services. The design of the boxes also creates a memorable and recognizable brand.
The Pantry iconography features a collection of geometric illustrations of fruits and vegetables. These icons are designed to complement the playful curves of the Pantry logo, creating a cohesive and recognizable brand identity. The iconography is fresh and modern, while the geometric shapes provide a clean and visually appealing look.
CREDIT
- Agency/Creative: Hyperset Studio
- Article Title: Pantry Subscription-Based Service Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Pittsburgh
- Market Region: North America
- Project Deliverables: Advertising, Animation, App Design, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Naming, Branding, Graphic Design, Icon Design, Label Design, Logo Design, Packaging Design, Web Design
- Industry: Food/Beverage
- Keywords: Grocery, Produce, Fruit, Vegetables, Delivery, Subscription, Pantry, Food
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Credits:
Principal Designer: Dylan Dunaway