Palo Túnel El Aperitivo de Mallorca

Palo Túnel El Aperitivo de Mallorca

Símil – Palo Túnel

 Our challenge was to redesign one of Mallorca’s most iconic drinks, adding premium cues and archive elements to reconnect the brand to the family owners whilst modernising the design.Antonio Nadal Distillery, has been distilling spirits since 1898. Palo Túnel is a popular dark, almost black, aperitivo of botanical-medicinal origins. It is made with caramelised sugar and extracts from gentian root and china-bark.Our solution is an ornamental label that celebrates the origins of the brand whilst maintaining its heritage. Nineteenth-century graphics are balanced with a contemporary colour palette to produce an iconic, modern bottle for an extraordinary aperitivo.Pa

CREDIT

  • Design Agency: Símil
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Palo Túnel El Aperitivo de Mallorca
  • Brand / Project Name: Palo Túnel
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Product Brand Architecture
  • Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: United Kingdom
  • Market Country: Spain
  • Market Region: Europe
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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