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Page Hotels & Page Common Unveil a New Page

Page Hotels & Page Common Unveil a New Page

Spectra – Page Hotels & Page Common

Page Hotels is a new design hotel brand, providing high-quality stays with a service spirit that is real, approachable and knowledgeable. Page aims to connect people to people, inspire and satisfy the need of modern travellers for the authentic and the locally-tuned, with properties that are immersed in interesting neighbourhoods and that embody their surroundings. Page148 is the new chapter of Page Hotels, located at the heart of Hong Kong and Page8 in London is sat to be opened end of 2019. Both hotels consist of Page Common, an artisanal coffee house that disrupts traditional hotel lobby concept.Spectra has created the brand from scratch – from strategy to design, from naming to bringing the experience to life. Everything weaves under the strong Page brand design, classy aesthetics with contemporary and witty touch. When Spectra struck on the name “Page”, the inspiration for the brand’s look and feel came instantly: images of beautifully-bound books. Starting with a modern serif typeface – which brought a classy, urban feel – Spectra then worked to build out the identity, with a logomark takes its inspiration from the spine of a book, the “page number” naming system created based on the street numbers, as well as stationery and amenities designed around a dictionary concept.Page Hotels is the Home of Urban Explorers.

CREDIT

  • Design Agency: Spectra
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Page Hotels & Page Common Unveil a New Page
  • Brand / Project Name: Page Hotels & Page Common
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Corporate Brand Naming, Corporate Brand World, Corporate Research / Insight, Corporate Brand Strategy, Corporate Product Naming, Corporate Tone of Voice, Corporate Product Brand Architecture
  • Design Deliverables: Corporate Graphic Design, Corporate Brand Creation, Corporate Brand Experience, Corporate Branding, Corporate Brand Identity, Corporate Brand Identity System, Corporate Brand Guidelines, Corporate Brand Digital Design
  • Location: Hong Kong
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Promotional
  • Industry Category: Hospitality

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