Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Packaging Refresh for Over The Moo

Packaging Refresh for Over The Moo

Over The Moo is one of the original dairy free ice creams to first hit the Australian shelves. This vibrant brand had built a cult following for creating delicious dairy free coconut ice cream and marrying it with a range of tempting rich flavours. Yet, with a recent influx of dairy free ice cream brands into the category, Over The Moo wanted to maintain their popularity by refreshing their brand and redesigning their packaging design.

After hearing what the hardcore fans of Over The Moo loved about the brand, we aimed to showcase both the personality of Over The Moo as well as celebrate the delicious flavours it had to offer. We created a brand world over-the-mootopia that captured a care-free, dairy-free life that does not tolerant dairy intolerances. Each variant flavour depicts an area of the mootopia, bringing to life the flavour with a quirky narrative played out with original illustration.

We helped fulfil the brands ambition to be synonymous with dairy free indulgence whilst expressing a unique tone of voice for a premium gourmet dairy free ice cream.

CREDIT

  • Agency/Creative: Our Revolution
  • Article Title: Packaging Refresh for Over The Moo
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Oceania
  • Project Deliverables: Brand World, Graphic Design, Illustration, Packaging Design, Photography, Research
  • Format: Bucket
  • Substrate: Plastic

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
47
Good
Vote
8
Bad
Vote
3
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
46
Good
Vote
10
Bad
Vote
3
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
43
Good
Vote
9
Bad
Vote
3