Amplifying the global impact of a mission-driven coffee company. Dean’s Beans came to us for a refresh of their retail coffee bags. Aesthetically, we honored the brand’s reputation as a specialty coffee roaster that is a vehicle for progressive change, and we did it in a way that honored the 60’s spirit of love and unity — with colorful, hand-illustrated patterns inspired by art from around the world. Using concentric patterns, we focus the consumer’s eye on a hand offering up a coffee cup, as a nod to the partnership required to move the coffee beans from seedlings to brew.
CREDIT
- Agency/Creative: BRIGADE
- Article Title: Packaging Refresh for Dean’s Beans Coffee
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Rebranding, Research, Retail Brand Design
- Format: Bag, Pouch
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
