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Premium Packaging Design for Spanish Wine

Premium Packaging Design for Spanish Wine

Estudio300sesenta –  52/13 Monastrell

ES
“El proyecto 53/13 Monastrell ha sido sin duda alguna un reto para el estudio, un proyecto personal, donde el cliente nos pidió que reflejaremos el trabajo de toda su vida, materiales premium, acabados premium, emoción, teníamos que conseguir emocionar al cliente, para ello buscamos la excelencia, cuidamos cada detalle y nos lanzamos a utilizar materiales muy difíciles de trabajar, tiramos de artesanos de la madera, de la imprenta, quisimos hacer un proyecto lo más humano posible, cada detalle cuenta, la numeración manual de cada botella realizada por el propio bodeguero y en la cual se ha utilizado tinta de vino (pigmentos de uva monastrell), no hacen sino, aumentar el valor humano y de significado a este proyecto, el material utilizado en la etiqueta, refleja cómo cada una de las fibras tiene una historia que contar, cuando la piel se eriza, el vello se pone de punta… es que algo… te emociona.”

EN
“The project 53/13 Monastrell has been without a doubt a challenge for the studio, a personal project, where the client asked us to reflect the work of his life, premium materials, premium finishes, emotion, we had to get the customer excited , for this we seek excellence, we take care of every detail and we launch ourselves to use very difficult materials to work, we throw craftsmen of the wood, of the printing, we wanted to make a project as human as possible, every detail counts, the manual numbering of each bottle made by the winemaker himself and in which wine ink has been used (monastrell grape pigments), do nothing but increase the human value and meaning of this project, the material used on the label, reflects how each of the fibers have a story to tell, when the skin bristles, the hair stands on end … is that something … excites you. ”

CREDIT

  • Agency/Creative: Estudio300sesenta
  • Article Title: Premium Packaging Design for Spanish Wine
  • Organisation/Entity:  Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Spain
  • Market Region: Global
  • Format: Bottle
  • Substrate: Glass, Pulp Paper

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