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Packaging Design That Refers to the Homeland of Tradition and Know-How

Packaging Design That Refers to the Homeland of Tradition and Know-How

Terraz, Extreme Garnacha from Aragón, SpainMontalbán Estudio – Terraz Wine

“When La General de Vinos told us about vineyards at extreme altitude, we thought of the orography of Calatayud and its rough and intense land. And we came up with Terraz: a categorical name for a top-notch wine. Its design refers to the homeland, the tradition and know-how of the wine growers who for decades have made the best out of the altitude of their vineyards and the intensity of the grapes. The handwritten typography goes back to the roots of the land, to its flavour and potential. A modern wine that learns from the tradition and moves on respectfully, looking up to a fully open future.”

Design Agency: Montalbán EstudioBrand / Project Name: Terraz WineProject Type: Consumer Brand CreationStrategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Product Brand ArchitectureDesign Deliverables: Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging DesignLocation: SpainMarket Country: Multiple CountriesMarket Region: GlobalProject Type: Agency Commercial / PublishedProject Category: WinePackaging Format: BottleSubstrate / Material: Glass

CREDIT

  • Design Agency: Montalbán Estudio
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Packaging Design That Refers to the Homeland of Tradition and Know-How
  • Brand / Project Name: Terraz Wine
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
  • Location: Spain
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Wine
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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