Packaging Design System for Mano Pizza Al Metro

Packaging Design System for Mano Pizza Al Metro

Goods – Mano Pizza

Mano Pizza is a small Norwegian pizza restaurant chain producing Neapolitan pizza al metro (by the meter). Just like in Italy, the dough is hand stretched and grilled in a gas oven. Mano means hand and the design concept is based on the story – and now meme – of the “Italian hand”, the mano a borsa gesture often used for emphasis, and situations it might be used.By selling the pizzas square and by the metre (and offering boxes at 12.5, 25, 50 and 100 cm), Mano ensures maximum utilization of space in their pink boxes. As Norway has a recycling system for paper and cardboard, the material lends itself to be used many times as a circular product.

CREDIT

  • Design Agency: Goods
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Packaging Design System for Mano Pizza Al Metro
  • Brand / Project Name: Mano Pizza
  • External Design Credits:  Samuel Nyholm, Illustration
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location: Norway
  • Market Country: Norway
  • Market Region: Europe
  • Product Category: Fresh Food
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton

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